GDC: Game Optimization through Experimentation

Jim Cummings on Mar 12, 2012
How do we know if a game design is any good?  How do we know if a particular feature makes a game better, worse, or has no effect? Until fairly recently A/B testing was a practice most of us associated with market research teams as they adjusted...

GDC: Chris Bell – Designing for Friendship &...

Travis L. Ross on Mar 11, 2012
Meaningful relationships and anonymity. These are things that we don’t often consider together. In fact, much of the evolutionary literature on relationships and trust suggest that anonymity can deteriorate relationships. Yet, this strange...