Fitting mobile games into players' lives

on Mar 18, 2014
Scott Rigby and Troy Skinner of Immersyve opened this year's Mobile and Tablet Summit today with a presentation entitled "Rituals of mobile gaming: Understanding the true building blocks of consumer value". Rigby and Skinner’s argument rests on...

Interview: Dmitri Williams, CEO of NinjaMetrics

on Dec 4, 2013
Amongst video game scholars, perhaps no one has been more prolific and had more impact than Dr. Dmitri Williams. Williams, a professor of communications at USC and CEO of game analytics firm NinjaMetrics, has fostered close ties with the game...

A loook at the subscription revenue model

on Sep 17, 2013
Steel yourselves: This post is a little long. Much has been made of the riskiness of Zenimax Online’s decision [4] to have a subscription-based revenue model for Elder Scrolls Online, whose release is expected early next year. Naysayers point out...