Behavior-Change Gaming – An interview with Michael...

on Aug 28, 2012
As part of MP’s coverage of last March’s GDC conference, I discussed a few interesting sessions on the growing application of games, game mechanics, and player psychology to behavior change projects and interventions.  One such session included...

GDC: Game Optimization through Experimentation

on Mar 12, 2012
How do we know if a game design is any good?  How do we know if a particular feature makes a game better, worse, or has no effect? Until fairly recently A/B testing was a practice most of us associated with market research teams as they adjusted...

GDC: Winning the behavior change game – suggestion...

on Mar 8, 2012
The role of games for promoting, facilitating, an supporting behavior change has been a hot topic at this year’s conference. Below are summaries from two presentations from two separate sessions, both of which stress how games – through their...

GDC: Time to get SuperBetter

on Mar 8, 2012
As part of the Game IT summit of this year’s conference, there was a special Health IT session Monday afternoon, featuring presentations for integrating games with health-focused IT. Headlining this session was the unveiling of SuperBetter, Jane...

GDC: Getting Integration Right - Productivity Tool...

on Mar 6, 2012
Busy first day, so some delay in reporting. I'd like to first mention an interesting session from Monday afternoon on the nature of integrating games into existing information tech.  This “Entertaining the Enterprise” session was organized...