B-school profs taking a hard look at games

on Mar 19, 2014
The video game industry has begun to attract significant attention from researchers in business schools and economics departments across the globe. New faculty in these fields grew up with video games, and they view the industry with a great deal of...

Fitting mobile games into players' lives

on Mar 18, 2014
Scott Rigby and Troy Skinner of Immersyve opened this year's Mobile and Tablet Summit today with a presentation entitled "Rituals of mobile gaming: Understanding the true building blocks of consumer value". Rigby and Skinner’s argument rests on...

Interview: Dmitri Williams, CEO of NinjaMetrics

on Dec 4, 2013
Amongst video game scholars, perhaps no one has been more prolific and had more impact than Dr. Dmitri Williams. Williams, a professor of communications at USC and CEO of game analytics firm NinjaMetrics, has fostered close ties with the game...

A loook at the subscription revenue model

on Sep 17, 2013
Steel yourselves: This post is a little long. Much has been made of the riskiness of Zenimax Online’s decision [4] to have a subscription-based revenue model for Elder Scrolls Online, whose release is expected early next year. Naysayers point out...

Pay-to-trade

on Jun 6, 2013
With increasing frequency, developers are restricting what can be traded inside of new games. This is especially true given the rate at which social and mobile games  are being released, but it is a trend that has crept into the more hardcore...